2008 State of the Connected Home Market Study



The 2008 State of the Connected Home Market Study was commissioned by the Continental Automated Buildings Association (CABA) and conducted by Zanthus, a high-tech market research firm, to investigate consumer attitudes and behaviors with regard to the connected home. Zanthus conducted a series of Web surveys among both primary market consumers, defined as consumers who adopt technology as products first come on the market, and mass market consumers, defined as those who wait for prices to fall or to assess a product's popularity before making new technology purchases. Previous waves of the study were conducted in 2003 and 2005.