CABA Information Series
IS-2004-06: MMS Business Models
The Mobile Message Standard enhances cellular telephone text messaging with graphics, photos, and sound. Charles Lafage of Juniper research describes the Peer-to-Peer and Server-to-Mobile Business models for delivering MMS-based services. He also describes new relationships that will be required in the Server-to-Mobile model that will result from revenue sharing required as content is delivered from alternative sources.