CABA Information Series
IS-2005-02: If You Build It… Will They Come?
An important cost factor in FTTH is the number of homes connected to the fiber and the number of customers who buy services. The customer "take rate" depends on competition and marketing. This paper from Michael Render, President of Render. Vanderslice and Associates presents the case for incumbent telephone companies to install FTTH to offer video services or risk losing customers to other service providers. Successful efforts to influence, measure, model, and forecast FTTH take rates will have a profound impact on the speed at which FTTH proliferates.