CABA Information Series


IS-2008-116: 2005 State of the Connected Home Market: Entertainment


For the purposes of market analysis, CABA has adopted an ecosystem perspective on the connected home market, dividing the space into three separate, but related ecosystems: family, career and entertainment.  In the fall of 2005, the Internet Home Alliance sponsored a comprehensive Web survey.  Approximately 1,800 online consumer panelists between 18 and 64 years of age participated across the U.S. The sample was divided equally into three separate lifestyle domain or ecosystem tracks: Entertainment, Family and Career.  The project was managed by Zanthus.


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IS-2008-116
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