CABA Information Series

IS-2010-140: Global Trends in Online Shopping


Nielsen presents the results of a survey of 27,000 customers in 55 countries conducted in March 2010 about shopping via the Internet.  46% bought books in the prior three months, while 41% bought clothes.  One-third buy from online stores with no physical presence.  44% spend less than 5% of monthly budget online.  57% of customers read online product reviews. This study presents statistics from Asia Pacific, Europe, North America, Latin America, the Middle East, Pakistan, and Africa.




































 

 
















 

 

 
 

 
 

 
















































 

 

 

 

 

 

 
 

 


 

 

 

 

 

 

 

 
 
 
 

 

 
 




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IS-2010-140
(Adobe PDF File)