CABA Information Series

(IS-2012-88) Digital Omnivores: Insights into Today’s Connected Consumer


This publication is a presentation on digital devices. It analyzes the impact of digital devices that connect consumers beyond the personal computer (PC). It describes how these digital devices have penetrated and are changing consumers’ media consumption habits and how do consumers utilize these devices separately and in tandem to access digital content.
 

 








 















































 

 

 

 

 

 

 
 

 


 

 

 

 

 

 

 

 
 
 
 

 

 
 




Download

IS-2012-88
(Adobe PDF File)