CABA Information Series
(IS-2013-50) The Emerging Tablet Market: What Online Retailers Need To Know
This report from Bizrate provides insight on the demographic using tablets for online shopping and how businesses can use this information to increase customer satisfaction and sales. According to Bizrate, tablet users earn more money then non-tablet users and shop online more frequently. However, a majority of those who have used a tablet for online shopping found that they had frustrations, and would rather use a computer or other device. An improvement to mobile versions of websites and retailer specific apps would inevitably lead to an increase in sales. To collect the data used in this report, Bizrate used their own surveys that are completed by an online shopper immediately after a purchase.