CABA Information Series

(IS-2014-75) McGraw Hill Construction Green Residential Market Sizing and Key Findings From New Market Research Study on the State of Green Homes

The findings on the green homes and remodeling marketplace, as well as other results from this national survey of U.S. home builders and remodelers, will be published in Spring 2014 by McGrawHill Construction in partnership with the National Association of Home Builders (NAHB). This will be the fourth SmartMarket Report in the series, starting in 2006, that focuses on the green home building market. The report will also include additional data being gathered by McGraw Hill Construction on multifamily builders for insights on green building in the entire housing marketplace. This was an online study conducted from December 2013 through January 2014. It had a total of 117 respondents of which 52 were exclusively new single family home builders, 38 were only home remodelers and 27 were both building new homes and doing home remodeling projects. This level of response represents a 95% confidence interval with a margin of error of +/- 9%. This use of a sample to represent a true population is based on the firm foundations of statistics.



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