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9:00 - 9:30 am
Welcome and Introductions
Jeff Dean, Practice Lead
- Rich Media Services, Cisco Systems, Inc.
Ron Zimmer, CABA
President & CEO
9:30 - 11:00 am
Home Networking Research Review
Tracy Dobesh, Senior
Consultant, Zanthus
Home networks provide the foundation for many connected
home systems and products. But home network adoption
appears to be slowing. Why? Many mainstream consumers
are maintaining a "wait-and-see" attitude.
Those who do have networks are slow to connect entertainment
or home control systems to them. This qualitative
study sheds light on the reasons for these trends
by examining the entire consumer experiencefrom
the initial decision through search, purchase, installation,
use and expansion. Learn from the end-user's point
of view about the deal-makers and breakers when it
comes to buying networked home systems and related
services.
11:00 - 11:15 am
Networking Break
11:15 - 11:45 am
Connected Home Vision
Jon Cave, Senior Product Manager,
Product Strategy & Management, Home Entertainment
Initiatives, Subscriber Networks, Scientific Atlanta
The combination of Scientific Atlanta, Inc., Cisco
Systems and Linksys bring together all the technologies
and expertise to enable an entirely new set of consumer
services. To do this, it all starts with enabling
home IP connectivity in the set top box. Now the resources
and capabilities of the service provider CPE/STB can
be part of the home network.
11:45 am - 12:00 pm
Break
12:00 - 12:30 pm
Connected Home Demostration
See how Scientific Atlanta, A Cisco Company, integrates
set-top boxes with other consumer devices already
in the home through the home network.
12:30 - 1:00 pm
Networking Lunch
1:00 - 1:30 pm
Service Provider Perspective
1:30 - 2:45 pm
Digital Youth Study
Tracy Dobesh, Senior Consultant,
Zanthus
This recent study investigates the technology-related
habits and interests of youth aged 8-18 and their
families. Understand the family dynamics at work when
families learn about, shop for, and choose technology
products and services. Who participates in decision-making?
Whose opinion makes the sale? Learn which family members
are engaged with certain products/services, and which
ones Digital Youth place high on their "must
have" list.
CABA's IHA Research Council is now prepared to share
this important research and data with the industry.
Organizations working with integrated systems can
profit by understanding this important demographic
sector.
2:45 - 3:00 pm
New Research Projects
3:00 - 3:15 pm
Closing Address
Ron Zimmer, CABA
President & CEO
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