Alex Herceg leads the Intelligent Buildings research practice at Lux Research. He regularly analyzes technologies, strategies, and business models of emerging companies related to energy use in buildings. In this role he advises Lux's large corporate clients on issues related to innovation, strategy, investments and partnerships, and product development. He has delivered strategy workshops to senior executives, and regularly delivers briefs to clients around the globe.
Alex joined Lux Research after working as a green building consultant for Canada's leading sustainability consultancy MMM Group Ltd., based in Toronto. In this role, he advised real estate development clients on sustainability issues related to commercial and residential development projects. Prior to this, Alex spent time at MCW, where he held various positions in business development, engineering design, and energy consulting through MCW Custom Energy Solutions, an energy services company (ESCO).