CABA Information Series
IS-2004-22: Content Control for Wireless Data
Content Control presents yet another opportunity to Service Providers to drive new revenue streams, as subscribers are now demanding content for their wireless devices. It also presents an opportunity to provide value-added services that will help reduce churn and build customer loyalty. In this document, Bridgewater Systems discusses Content Control for wireless data services, content opportunities that exist for Service Providers, and how Content Control is achieved.