CABA Information Series
IS-2004-48: Consumer Broadband: The Path to Growth and Profitability
This paper, provided by the Internet Business Solutions Group (IBSG) of Cisco Systems, Inc discusses the business opportunities associated with providing broadband services. The paper surveys the state and growth prospects for broadband-based communications. Broadband customers were found to use more services, some of which could be sold as value-added services (services beyond flat monthly rate for connection). Some providers are bundling multiple services to reduce customer churn. Broadband voice communications (VoIP) will drive out switched networks. The paper concludes that communications companies should not offer content, but rather a range of communications services: voice, video, and Internet access.