CABA Information Series

IS-2006-48: Health & Fitness Needs Assessment

To assess the most salient consumer needs in the health and fitness area that could be addressed by products or services with a Web component, Internet Home Alliance sponsored a Web survey of 643 single-family, owner-occupied households with Internet access in the U.S. The sample included both primary and mass market consumers. This report provides a synopsis of the full report available to CABA Internet Home Alliance Research Council members.













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