CABA Information Series

IS-2007-69: Innovative Approaches to Win the US Bundled Pricing Game

This paper from Accenture discusses pricing strategies for bundled services including Internet, TV, and wired/wireless telephone. Accenture maintains that bundled prices are eroding due to competition even while customer retention is growing. They propose that cable and telephone companies price by "customer value segment" rather than uniformly. For example, packages tailored for families or young professionals or baby-boomers might be offered with higher prices because of the perceived value.



















(Adobe PDF File)