CABA Information Series

IS-2008-120: Health & Fitness Needs Assessment

To assess the most salient consumer needs in the health and fitness area that could be addressed by products or services with a Web component, CABA sponsored a Web survey of 643 single-family, owner-occupied households with Internet access in the U.S.  The sample included both primary and mass market consumers.  The report was authored by Zanthus.





















(Adobe PDF File)