CABA Information Series

IS-2009-114: The Business Dynamics of Pay TV versus Internet TV

This report from The Diffusion Group examines the growth of Internet access to entertainment that is now offered as Pay TV.  Many viewers are now choosing to watch advertiser-supported video via the Internet on computers and mobile devices.  So far, advertising revenues from on-line video does not match broadcast ad revenues.  Furthermore, cable operators are generally not licensed to show content on the Internet.  The content producers are exploring distribution channels that are not limited to cable TV channels.























(Adobe PDF File)