CABA Information Series

IS-2009-116: Over-the-Top, Cord-Cutting, and the Consumer

This brochure from The Diffusion Group explores those market segments attracted to TV programs delivered via the Internet.  It explores how many are using Internet delivery in place of broadcast of cable TV, as opposed to supplementing these.  It proposes a new offering of 20-30 channels plus selected movies customized to the viewer.  Two-thirds of 2000 surveyed are interested in replacing or supplementing or both a custom service with a traditional cable TV service.  Some demographic details are included.  Those favoring replacement are seeking lower cost and personalized TV.























(Adobe PDF File)