CABA Information Series

IS-2009-118: Wild About Widgets Differentiating Video Platforms in the Age of Internet TV

This brochure from The Diffusion Group examines plans to include Internet access capabilities within TV sets.  The author cautions manufacturers that a minimalist incorporation of Internet capability will limit market share and revenue. The Diffusion Group surveyed 2000 adults and found overwhelming support for using widgets (icons) to access Internet-based services via a TV.  Widgets might access favorite TV shows, movies, weather, or news.  The conclusion is that the Internet should enhance traditional TV viewing, rather than deliver social networks or online videos.  Customers are willing to pay about $25 more for a TV with built-in widgets.






















(Adobe PDF File)