CABA Information Series

IS-2010-135: How People Watch: A Global Nielsen Consumer Report

Nielsen reports on a worldwide survey of television viewing among 27,000 viewers in 55 countries. Consumers in many markets spend more than four hours per day watching TV (lowest in central Europe among those markets surveyed).  More than half of those with Internet access watches TV online with the highest concentration in Asia Pacific.  About 12% have or will buy 3D TVs.  About 22% would like access to Internet TV on their television set.  About 11% watch videos on mobile devices.  Extensive survey statistics are presented.



























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