CABA Information Series

IS-2010-140: Global Trends in Online Shopping

Nielsen presents the results of a survey of 27,000 customers in 55 countries conducted in March 2010 about shopping via the Internet.  46% bought books in the prior three months, while 41% bought clothes.  One-third buy from online stores with no physical presence.  44% spend less than 5% of monthly budget online.  57% of customers read online product reviews. This study presents statistics from Asia Pacific, Europe, North America, Latin America, the Middle East, Pakistan, and Africa.



























(Adobe PDF File)