CABA Information Series

IS-2010-167: Visible and Concrete Savings: Case Studies of Effective Behavioral Approaches to Improving Customer Energy Efficiency

This report from the American Council for an Energy Efficient Economy provides profiles of programs to influence customer behavior to conserve energy.  The objective is to determine how to make these programs more effective by persuading customers and matching their actions to the available technical and economic choices.  Some of the customer motivations include information about energy consumption, social pressure, corporate culture to conserve, convenience, relevant benefits, and recognition.  Details of the programs profiled are presented.



























(Adobe PDF File)