CABA Information Series

(IS-2011-161) The connected consumer challenge

Consumers are making electronics choices today based on the “experiences” a particular device can offer, forcing electronics companies to expand their traditional product attribute-based view to include service. This 4-page marketing flyer describes an IBM study that suggests these companies need to capitalize on this trend by offering not only advanced technology via products, but also services designed to enhance the consumer experience.

























(Adobe PDF File)