CABA Information Series

(IS-2012-106) The Business of Health & Wellness: Engaging consumers and making money

Cambridge Consultants distils key findings from discussions on the future of the health & wellness market, the nature of the market, factors leading to consumer engagement, and the future of technology, products and business models in this space. One view is that sustainable revenues will only come from reimbursement for solutions that demonstrate a reduction in healthcare costs, while another approach targets consumers directly, encouraging them to improve their own health and well-being.






















(Adobe PDF File)