CABA Information Series

(IS-2012-89) Economic Value of the Advertising – Supported Internet Ecosystem

This paper by two Harvard consultants summarizes an ad industry-funded study of the size, scope and benefits, both social and economic, of the “advertising supported Internet” and lists the bigger companies in each Internet segment, including service providers, hardware & software companies, consulting firms, content sites, etc. While a narrow view would look only at the $23.4 billion spent on paid advertising, the broader view of this study considers also the Companies with websites to connect with customers & job seekers, Politicians using the Web to explain their positions on issues, and Government Agencies striving to electronically serve citizens.






















(Adobe PDF File)