CABA Information Series

(IS-2012-92) Beyond content (an IBM Executive Report)

Media consumption has not just gone digital; it’s connected. Consumers of all ages are trading printed books for e-readers, traditional television for Internet-connected TVs and mobile phones for smartphones, as well as adding new device categories – like tablets. While these new devices present opportunities to further engage consumers, they also trigger disruption in the established media ecosystem as new entrants compete for consumer loyalty. So Media and Entertainment (M&E) companies must now focus on enhancing the consumer experience, embracing new distribution platforms and expanding revenue models through digital content.






















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