CABA Information Series
(IS-2014-190) The five behaviors that accelerate value from digital investments 6th Annual Digital IQ Survey
This report from PWC, published March 2014, examines the company's sixth annual Digital IQ survey. The survey looked to answer the following: "how do we use digital technology to improve products and services, create new ones, or change our business models?". PWC outlines five behaviors that make a difference in enabling a business to realize sustained value from digital technology.