Connected Consumer Roadmap (2015)
COMPLIMENTARY. Using a two-phase research approach, including both an extensive consumer survey and in-depth industry interviews, this study by IHS on behalf of CABA examined a vast ecosystem, much wider than the connected home. The research adopts an Internet of Things (IoT) perspective, taking into account a consumer-focused view from both inside and outside of the home, and encompassing multiple aspects such as health and wellness, entertainment, mobility, transportation, and security. Consumer expectations were assessed around the enabled devices most used from to day to live in a fully connected world, and actionable insights are provided on key industry topics, ranging from cybersecurity to privacy. The results help clarify new opportunities and solutions within ecosystems and across ecosystems.